Founder, RazzyTech
I'm Tej Arora. I build and run software for automotive retail.
Founder of RazzyTech, currently building Relay, an automotive lead management and communication platform built for car dealerships. Alongside the product, I take on marketing and consulting work for businesses that need systems that actually run. Away from automotive, I'm building Our Pear Tree, a private family photo timeline, from pregnancy through childhood.
Currently building
Relay
Relay gets every automotive lead onto a salesperson's phone in seconds. It ingests leads from every source, routes each one to the right rep, and gives the team texting and calling in a single app, with manager reporting on who got the lead and how fast they replied.
78%
of buyers go with the first dealer to respond
~5 min
response window before contact rates drop about 10x
< 5 days
average sales cycle with Relay, down from 9
Also ships as Relay Solo, a personal AI assistant for the individual salesperson. It texts every lead back in your name, follows up, and books the appointment. From $49 a month.
Client work
Marketing and consulting, hands on.
For businesses that need someone to build and run the system, not just advise on it.
All servicesCRM & automation
GoHighLevel pipelines, routing, and follow-up sequences that keep leads moving.
Paid acquisition
Google and Meta campaigns tied to live inventory and measured against revenue.
Funnels & lead gen
Landing flows and qualification logic that turn traffic into workable leads.
Operations & GTM
Launch playbooks and operating structure, drawn from years of doing it in-house.
Proof
